https://www.bernardotorres.com/about daily 0.75 2025-10-30 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/a0b7e479-6c90-4a9b-88d2-fccb5ea051e8/2025-6-BERNARDO-0020.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bernardotorres.com/expertise daily 0.75 2024-02-08 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/1632787837555-FVFEJIXLG3E8Y13LQWDY/3274561_optimized.jpg Expertise https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/1632789132829-XA7UGZYKRLSE0SEBBPFX/GettyImages-1302454471_optimized.jpg Expertise https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/1632789425914-H069ONW3Z0OHJIPCXHX3/GettyImages-696585118_optimized.jpg Expertise https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/1632790000784-V13PIKIZ1P1KM8M2UXJ5/GettyImages-1088114268_optimized.jpg Expertise https://www.bernardotorres.com/about-1 daily 0.75 2021-09-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904871-IJY33BXSJQA0OIFROI1H/image-asset.jpeg About (Copy) - It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Core Competencies Creative Direction Brand Strategy and Activation UX, Digital Strategy and Interactive Design Video Content Creation Advertising Design of Digital and Print Publications Branded Environments Project Management Dual Language Proficiency (Spanish and English) https://www.bernardotorres.com/work daily 1.0 2024-02-10 https://www.bernardotorres.com/work/winslow-web-branding monthly 0.5 2021-10-01 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/23359483-badb-4ca1-8e4e-6b3c6698ce0a/Winslow_Rationale_optimized.jpg Work - Winslow Web and Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/d0611ccc-e720-4413-82e3-39134d37fdb6/Winslow_Guidelines_optimized.jpg Work - Winslow Web and Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/9cb93a22-1b55-4c79-ad1a-c2865206ba1d/Winslow_Logo_optimized.jpg Work - Winslow Web and Branding In our quest to preserve Winslow's legacy, as previously explained, we leveraged the dots from the old logo to create the "activation graphic" (dotted rings), which ultimately resulted in the strategic decision to hone in on "Winslow" and therefore also harness the brand's built equity https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/f1fa53cb-a762-4518-a4a2-f08c3fee6b97/Winslow_ESG-Report-Covers_1_optimized.jpg Work - Winslow Web and Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/bebe33ec-cdeb-441c-b8d0-b1a8825bff6e/Winslow_ESG-Report-Covers_2_optimized.jpg Work - Winslow Web and Branding Proposed covers for the 2020 Winslow U.S. Large Cap Growth ESG Strategy report — these represent the transition occurring between our initial exploration via the "activation graphic" and the new strategy, as illustrated below https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/47b96a5a-98f3-479d-8fc6-5a2a559cad5b/Winslow_Website_optimized.jpg Work - Winslow Web and Branding Winslow website showcasing the new brand strategy and revised visual identity https://www.bernardotorres.com/work/recognize-videos monthly 0.5 2023-11-10 https://www.bernardotorres.com/work/da-davidson-reports-and-advertising monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/c9cd1f13-0445-4b07-b89b-d70de4480631/portfolio_dadco_report_2021_optimized_111223.jpg Work - D.A. Davidson Annual Reports and Advertising 2021 Annual Report https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/ce44c0ed-3742-4fe5-a959-dafc262b0a68/portfolio_dadco_report_2019_optimized_111223.jpg Work - D.A. Davidson Annual Reports and Advertising 2019 Annual and Giving Reports https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/c5676061-13e2-4d84-adba-f46df937b60c/portfolio_dadco_report_2018_optimized_111223.jpg Work - D.A. Davidson Annual Reports and Advertising 2018 Annual Report https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/a4532388-5cac-4964-bc47-de85e534a889/portfolio_dadco_report_2017_optimized_111223.jpg Work - D.A. Davidson Annual Reports and Advertising 2107 Annual and Giving Reports https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/669ec704-d225-4a01-9d22-c0b7f99e71b2/portfolio_dadco_report_2016_optimized_111223.jpg Work - D.A. Davidson Annual Reports and Advertising 2016 Annual Report https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/1f799264-336a-4c56-b5c4-1fbda5901001/portfolio_dadco_ads_horizontal_optimized_111223.jpg Work - D.A. Davidson Annual Reports and Advertising A selection of digital ads representing various campaigns we developed over a six-year span https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/3ef3088d-e809-48ed-9791-7e11fea78d16/portfolio_dadco_ads_print_A_optimized_111223.jpg Work - D.A. Davidson Annual Reports and Advertising https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/11a3152b-abea-41d1-bcc2-77a616820c6c/portfolio_dadco_ads_print_B_optimized_111223.jpg Work - D.A. Davidson Annual Reports and Advertising The images above show the Deep Roots. Strong Outcomes. campaign my team developed in print format https://www.bernardotorres.com/work/pwc-recruiting monthly 0.5 2023-11-12 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/4fe8847f-d3b7-476f-b4d1-4e3aaafba67b/portfolio_pwc_recruiting_fyf_magazine_C_optimized_111223.jpg Work - PwC Recruiting This Feed your Future magazine issue was the first published after PwC's global rebrand https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/b9d3712b-ec3c-4dd1-a35a-3ba00c84b0da/portfolio_pwc_recruiting_fyf_magazine_A_optimized_111223.jpg Work - PwC Recruiting https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/cb0e030d-c409-453d-a1dc-70d8ab41c5ee/portfolio_pwc_recruiting_fyf_magazine_B_optimized_111223.jpg Work - PwC Recruiting The above issues are only two of many we published in partnership with PwC's recruiting team https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/51dbf2ea-435c-453a-a62b-6881ed847eee/portfolio_pwc_recruiting_website_optimized_111223.jpg Work - PwC Recruiting Redesigned recruiting website featuring the Feed your Future campaign we developed https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/41b81d7a-94ac-4883-94a2-14aec38d6077/portfolio_pwc_recruiting_fyf_t-shirts_optimized_111223.jpg Work - PwC Recruiting These t-shirts featured some of the same individuals who were profiled on the ad campaigns and the magazine https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/2d1aef71-babb-487a-b608-5e1c078bb1ed/portfolio_pwc_recruiting_ads_B_optimized_111223.jpg Work - PwC Recruiting https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/397546ec-9d4b-4ae0-8fa9-e7ede6706b2c/portfolio_pwc_recruiting_ads_A_optimized_111223.jpg Work - PwC Recruiting The two above ad campaigns, as mentioned above, featured the same staff to deliver a consistent experience https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/f8b0f612-b3ba-4591-b63b-d39e2c4946f3/portfolio_pwc_recruiting_ads_C_optimized_111223.jpg Work - PwC Recruiting "Grow your own way" was another advertising campaign developed by Deutsch, our partner agency https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/bdac651a-493e-43d3-a34d-3942a5d27ca0/portfolio_pwc_recruiting_linkedin_campaign_A_optimized_111223.jpg Work - PwC Recruiting Pitch deck with the LinkedIn Career Center ad campaign exploration https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/df3c08f7-bcb4-439d-b451-512e6b27d984/portfolio_pwc_recruiting_linkedin_campaign_B_optimized_111223.jpg Work - PwC Recruiting Two of the final executions before the global rebrand https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/79ccb29c-8342-42ad-adf9-897b7db28932/portfolio_pwc_recruiting_linkedin_campaign_C_optimized_111223.jpg Work - PwC Recruiting A few explorations using the new visual identity after the global rebrand https://www.bernardotorres.com/work/avantis-investors-branding monthly 0.5 2023-11-08 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/5f590f3c-f0be-4af1-b43e-ffab3eaa8f5f/Avantis_Identity_optimized.jpg Work - Avantis Investors Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/3e9cc7f4-1084-4b62-8427-d591746de877/Avantis_Guidelines_optimized.jpg Work - Avantis Investors Branding Avantis Investors visual identity https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/693f5793-37e8-4b9e-937a-3e851b42addd/Avantis_Website_optimized.jpg Work - Avantis Investors Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/c55b5790-dbe1-48a8-b2f2-6dfdc91644fa/Avantis_Website_2_optimized.jpg Work - Avantis Investors Branding Website developed on the Adobe Experience Manager platform https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/bd87a6ba-fb10-4f98-89a6-a0c223f149c0/Avantis_Merchandise_optimized.jpg Work - Avantis Investors Branding Branded promotional items https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/3a44a4e3-0e0f-42c2-adc1-26accb0d985c/Avantis_Collateral_optimized.jpg Work - Avantis Investors Branding Corporate brochure, fact sheet and PowerPoint pitch deck https://www.bernardotorres.com/work/labcorp-videos monthly 0.5 2021-09-28 https://www.bernardotorres.com/work/prosek-climate-week-videos monthly 0.5 2023-11-11 https://www.bernardotorres.com/work/pwc-cr-dei-branding monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/19290651-ca8f-4ff7-8d46-f0044bcd5a9b/PwC_CR-Campaign_Launch_optimized.jpg Work - PwC CR and DE&I Branding Strategic Plan Pitching the Campaign to the Firm's Corporate Responsibility Leadership Team https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/99ad58e3-b882-49c9-84ed-dfe3c1ca77e0/PwC_Latino-Experiences_1_optimized.jpg Work - PwC CR and DE&I Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/2931a438-845e-4670-850e-505cd7099ed2/PwC_CR-Green-Week_optimized.jpg Work - PwC CR and DE&I Branding Concepting Deck for PwC's "Green Space" Competition during Green Week https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/7f633535-2f11-4659-80c2-c51f4c0224eb/PwC_Latino-Experiences_2_optimized.jpg Work - PwC CR and DE&I Branding The Latino Experiences from A–Z Website, an Initiative Spearheaded by the Office of PwC's Chief Diversity Officer https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/894c0013-6558-4960-b115-03d512b7471e/PwC_CR-Community-Service-Report_optimized.jpg Work - PwC CR and DE&I Branding Proposed Covers for the 2008 Community Service Annual Report https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/9b001636-b2f5-4cf2-9859-4c45df2bdd17/PwC_CR-United-Way_optimized.jpg Work - PwC CR and DE&I Branding Posters to Promote PwC-United Way's Partnership and the "PwC Live United" Campaign https://www.bernardotorres.com/work/chilton-trust-web-branding monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/ca49a3b3-b76f-4047-aab9-60ea6b00b75a/Chilton_Website_optimized.jpg Work - Chilton Trust Web and Branding Redesigned website supporting the brand narrative and messaging my team and I developed and featuring The Chilton Story video series https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/53700cc0-2748-4eb5-89a4-9cfebdfeff77/ChiltonTrust_Pitchbook_100121_optimized.jpg Work - Chilton Trust Web and Branding Investor pitch deck, one of the key touchpoints we leveraged to communicate the firm's reimagined service offerings we helped ideate https://www.bernardotorres.com/work/pwc-global-mobility monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/7a4985a0-f105-4649-9c85-f4c6c3f061ab/portfolio_pwc_mobility_decks_A_optimized_111623.jpg Work - PwC Global Mobility The image above shows a portion of the deck we used to pitch the "mobile ___"campaign. It was created before PwC's global rebrand https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/81b5b561-ae2e-4dd0-a02e-e75a5cbcb68f/portfolio_pwc_mobility_decks_B_optimized_111623.jpg Work - PwC Global Mobility The image above shows how the campaign evolved after the global rebrand. It's a pitch deck related to the events we proposed to carry out in some of PwC's local offices https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/1ed23549-a3a1-42e6-a1a8-7933d53e332e/portfolio_pwc_mobility_booklet_optimized_111623.jpg Work - PwC Global Mobility The above booklet is among the suite of materials we created for the events. It contains relevant information about the countries available to staff for "tours of duty" https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/3736dcb2-6baa-42b7-a7d0-b5d2c32ab6f6/portfolio_pwc_mobility_collateral_B_optimized_111623.jpg Work - PwC Global Mobility Additional collateral —40" x 60" posters— used for the local events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/c3a54e6e-f249-4363-bfbe-78dd4186b214/portfolio_pwc_mobility_collateral_A_optimized_111623.jpg Work - PwC Global Mobility Above are various pieces of digital and print collateral used to promote the campaign https://www.bernardotorres.com/work/iconex-branding monthly 0.5 2023-11-08 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/8ee9a3b7-6ae4-46c8-8b77-f659f51e0f70/portfolio_iconex_identity_card_A_optimized_111623.jpg Work - Iconex Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/2966fcde-46fe-4e16-aa57-e5d973bb75e8/portfolio_iconex_packaging_A_111623.jpg Work - Iconex Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/49a449ef-fc6d-4df0-a610-da025b307235/portfolio_iconex_identity_card_B_optimized_111623.jpg Work - Iconex Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/1e963ee3-0a41-483b-b53a-ff2f8f3857f8/portfolio_iconex_packaging_B_111623.jpg Work - Iconex Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/3bbfcb5e-dace-4580-a2bd-e9adba79708f/portfolio_iconex_packaging_C_111623.jpg Work - Iconex Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/a5afc21e-b080-465d-b8f4-d5c64eb57ad4/portfolio_iconex_identity_guidelines_optimized_111623.jpg Work - Iconex Branding Iconex visual identity https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/942f02e4-3fc2-4452-94ad-fead1dc945e4/portfolio_iconex_packaging_D_111623.jpg Work - Iconex Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/697b71a1-8885-4545-96c7-6e5f5bb39b7f/portfolio_iconex_website_optimized_111623.jpg Work - Iconex Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/def2c217-48ae-4c9f-9522-57e65744985c/portfolio_iconex_packaging_E_111623.jpg Work - Iconex Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/3cecb50a-78b7-4af5-ab28-c15adf588d7a/portfolio_iconex_website_B_optimized_111623.jpg Work - Iconex Branding E-commerce and corporate website https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/0c32d01e-7090-46cc-a679-f1c66ab80098/portfolio_iconex_packaging_F_111623.jpg Work - Iconex Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/c7d55c2b-aeb2-46e9-873b-ebfc717aa6bc/portfolio_iconex_collateral_A_optimized_111623.jpg Work - Iconex Branding A sampling of the suite of fact sheets, product sheets and sell sheets we developed https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/90473809-90ba-43fe-839d-30837a5eaccf/portfolio_iconex_collateral_B_optimized_111623.jpg Work - Iconex Branding The flyer and a brochure above are just a couple examples of the marketing materials we developed https://www.bernardotorres.com/work/ice-branding monthly 0.5 2023-11-08 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/06a309ef-28bd-4ef0-a4c2-29a96c2220cf/portfolio_ice_logos_B_optimized_111223.jpg Work - ICE Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/0f9cbe1a-2939-4ce4-96cc-1cce1ca94f68/portfolio_ice_guidelines_A_optimized_111223.jpg Work - ICE Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/5d45ee0c-7bba-442a-a146-c5982b2ce940/portfolio_ice_logos_A_optimized_111223.jpg Work - ICE Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/e5e976d2-b94b-4d01-bbd6-80fea6121370/portfolio_ice_guidelines_B_optimized_111223.jpg Work - ICE Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/115544da-942f-4716-a590-a8f17249dc4a/portfolio_ice_logos_C_optimized_111223.jpg Work - ICE Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/da8f98ba-86f0-4b8f-b230-f01d7293e380/portfolio_ice_guidelines_C_optimized_111223.jpg Work - ICE Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/dce9df56-622f-496b-90e9-1c8b9f784046/portfolio_ice_guidelines_D_optimized_111223.jpg Work - ICE Branding https://www.bernardotorres.com/work/adl-strategy-and-design monthly 0.5 2023-11-11 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/c5e04639-5652-4c8c-88b4-a5946fef0da4/portfolio_adl_reports_audit_2022_optimized_111223.jpg Work - ADL Strategy and Design Audit of Antisemitic Incidents 2022 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/44f1226c-11d1-4ca4-bb0d-24dd6d79c0f2/portfolio_adl_reports_audit_2021_optimized_111223.jpg Work - ADL Strategy and Design Audit of Antisemitic Incidents 2021 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/306f1e22-d3bd-45da-85f1-fd09d55af73e/portfolio_adl_reports_ohh_2023_optimized_111223.jpg Work - ADL Strategy and Design Online Hate and Harassment Report 2023 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/e350ee27-8cea-48e7-802d-ce2a4818c8e4/portfolio_adl_reports_gaming_2022_optimized_111223.jpg Work - ADL Strategy and Design Hate and Harassment in Online Games Report 2022 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/49eaa710-f389-4227-a2b5-23f6d9e0298b/portfolio_adl_reports_minecraft_2022_optimized_111223.jpg Work - ADL Strategy and Design Breaking the Building Blocks of Hate (A Case Study of Minecraft Servers) 2022 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/b698c871-8016-4ba9-bc4c-eb9401e4bb92/portfolio_adl_one-pagers_2021_A_optimized_111223.jpg Work - ADL Strategy and Design https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/e0c572b3-9977-4d31-b878-d8ef505b181c/portfolio_adl_one-pagers_2021_B_optimized_111223.jpg Work - ADL Strategy and Design These one-pagers are the first set of touch points stemming from a brand elevation initiative my team is spearheading https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/bf1b27ca-f6ae-4246-9c4f-4a523c1c1f9c/portfolio_adl_decks_A_optimized_111223.jpg Work - ADL Strategy and Design https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/a70a82e3-10a3-40fc-a8a2-d6d6e5299d6e/portfolio_adl_decks_B_optimized_111223.jpg Work - ADL Strategy and Design The above images represent my way of introducing innovative ways to pitch my team's work to ADL's leadership team https://www.bernardotorres.com/work/prosek-branding monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/3990b252-7a30-400b-85f4-caf6c8bdb62d/portfolio_prosek_decks_C_optimized_111623.jpg Work - Prosek Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/9a1beb15-e935-4abb-8ea6-4e9fe40a4bf5/portfolio_prosek_purpose_indicator_B_optimized_111623.jpg Work - Prosek Branding The Prosek Purpose Indicator is a product Prosek developed in partnership with Signal. As part of the core team in charge of building the product, I created the design and data visualization framework shown above https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/f78d85c0-ffad-460c-b0c0-be50c14d615c/portfolio_prosek_decks_A_optimized_111623.jpg Work - Prosek Branding https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/8c023ad3-beda-4759-9b06-a66e2e52ef28/portfolio_prosek_purpose_indicator_A_optimized_111623.jpg Work - Prosek Branding After piloting the product with clients such as Goldman Sachs and Bridgewater, it was determined that the model needed some refinement including a change of the name to Prosek Reputation Indicator. The above report illustrates the direction shift and the new visual framework, which I also developed https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/dd675d6f-837b-46c9-81e0-f8305d83121b/portfolio_prosek_decks_B_optimized_111623.jpg Work - Prosek Branding The decks shown above helped shift the perception of Prosek as a PR agency to a full service firm while also attracting coveted clients such as Goldman Sachs, Bloomberg and Blackstone, among other major brands https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/db9e011c-2a24-405d-89d4-465374929fd4/portfolio_prosek_brochures_optimized_111623.jpg Work - Prosek Branding As part of the overhaul of the Prosek brand, my team developed a suite of reimagined marketing materials to promote our different offerings https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/842b1fec-966a-45d4-8a52-61b16e0006ae/portfolio_prosek_video_optimized_111623.jpg Work - Prosek Branding In the process of building the video offering, I developed a variety of materials to aid our marketing efforts https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/19443a8b-cdcf-48dd-b2c4-fa2884ceb8d8/portfolio_prosek_career_paths_optimized_111623.jpg Work - Prosek Branding Another critical task I took on as part of my effort to reshape the brand was to elevate the way we behaved, from a visual perspective, externally and also internally; the document above is just one example of the type of work I did to support internal initiatives https://www.bernardotorres.com/work/pwc-alumni-program monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/88908a68-501b-4c44-9586-01706569547c/portfolio_pwc_alumni_deck_optimized_111623.jpg Work - PwC Alumni Program The deck above features the various tactics my team developed in support of the program. These include the Alumni University event, mentioned above, a full suite of marketing materials and the Keyword redesigned magazine https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/f24865db-9c9a-4065-83f7-ff62817d6786/portfolio_pwc_alumni_invitations_A_optimized_111623.jpg Work - PwC Alumni Program https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/f2ca9b81-27e1-41f2-8cbc-87dc712b3b69/portfolio_pwc_alumni_postcards_optimized_111623.jpg Work - PwC Alumni Program Above are three postcard we developed as a way to keep ensure continuous communication with former PwC staff https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/8903adbb-7c74-473e-90fe-6d6594e54b7f/portfolio_pwc_alumni_invitations_B_optimized_111623.jpg Work - PwC Alumni Program https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/4d4cf374-4cd1-4061-aef9-1ec6274e4aaa/portfolio_pwc_alumni_posters_optimized_111623.jpg Work - PwC Alumni Program All the materials shown above were created upon the launch of the program as I took over from the agency who developed the Alumni Key campaign. All the photography is custom and was produced across multiple locations https://www.bernardotorres.com/work/svb-branding monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/cd4a02a3-601e-4c86-a08e-66ac2d948416/portfolio_svb_image-3_optimized_110923.jpg Work - Silicon Valley Bank Branding Foreign Exchange fact sheet, email marketing and redesigned FX section on SVB.com https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/5d125b7b-29c9-484c-b749-3108e327832e/portfolio_svb_image-1_093021_optimized.jpg Work - Silicon Valley Bank Branding Email marketing and Foreign Exchange fact sheet https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/f6319b93-7d22-4f27-a5b8-6e7725423baf/portfolio_svb_image-2_093021_optimized.jpg Work - Silicon Valley Bank Branding Earn and paid media campaigns https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/ff0d0534-256d-41a6-89e4-8a6f6b16e8da/SVB_Annual-Report_2020_optimized.jpg Work - Silicon Valley Bank Branding Corporate Responsibility Report 2020 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/1f9deca8-c081-47f3-9351-67d427544684/SVB_Annual-Report_2019_optimized.jpg Work - Silicon Valley Bank Branding Corporate Responsibility Report 2019 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/c6aee2fe-54ff-4543-a03d-5506ccc01f37/SVB_Annual-Report_2018_optimized.jpg Work - Silicon Valley Bank Branding Corporate Responsibility Report 2017–2018 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/43c66474-2734-4357-8ea0-fae45ca6a529/SVB_Annual-Report_2016_optimized.jpg Work - Silicon Valley Bank Branding Corporate Responsibility Report 2016 https://www.bernardotorres.com/work/pwc-events monthly 0.5 2023-11-12 https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/75740486-fbb5-48f8-ab07-3635f2883ff6/IMG_0559_corrected_2_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/986a3df5-a0ec-4f1d-8ba2-0b5701acf930/CCW_0271_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/8048aaa5-2003-4418-b3be-4b3a24fe373e/IMG_5193_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/e1501475-46a9-4c1f-8200-eb9e6fe59200/IMG_0297_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/e599fbb8-7530-4da8-aa9a-233a34b66c1f/CCW_0157_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/a5451d9a-1c17-47c7-a81f-ff63344e6899/IMG_5229_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/2f69a223-b14f-4dd8-8126-63bb2ff6813d/IMG_0537_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/f76dc6e7-a10a-4ec6-8674-12cb7231edec/CCW_9990_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/ea06ecbe-b4bd-4b0f-b491-c0056fc668fa/IMG_5240_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/4795e9d9-5202-42d7-879d-3a4d7f33da6d/IMG_0352_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/e683018d-2eda-46d3-98fb-dbd2c23b40ad/CCW_9714_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/cbac2918-aa5a-4b02-8ea5-9f65c041e2eb/IMG_5316_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/1916c639-e76e-4585-8cb8-967d5cb32953/IMG_0272_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/d995424b-8f65-4b8f-aabc-53d4599d1474/CCW_9715_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/a1351e85-a704-4223-ad84-51bc17e49401/IMG_5330_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/ea0cc373-fe83-41b3-bf15-09768f273ac0/IMG_0567_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/b557eaa9-dd9f-4884-a9eb-841264ea6800/CCW_0003_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/f8d312e8-66f1-406a-9b2d-b977135150da/IMG_5340_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/544e9b28-387e-460a-96e1-d731debedcaf/IMG_0556_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/cd33610e-dac6-402e-8e36-8b26a356b254/CCW_9694_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/c22516ed-9806-411f-817a-7d56bd02d8f3/IMG_5370_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/ce2b6a98-818a-4706-92ed-199107a1c592/IMG_0484_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/d79c6ba7-f815-4ac0-9f03-2380fa4ff955/CCW_0713_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/41bd0708-c375-4874-a187-35e9b0dab607/IMG_5418_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/13657f7c-73a9-4cd7-aead-29d8fcb71e1a/IMG_0613_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/2f00328f-de14-456e-8302-1677122da524/CCW_0093_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/bed265a9-8543-4f04-8b12-7a12b7421267/IMG_5461_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/59936541-c295-4db4-a9be-4f09aa2dcb4d/IMG_0709_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/ec720afd-0194-41e2-a3c1-1fc7167748ad/CCW_0272_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/2ea4a5ad-8253-4ef9-bc02-21c98965ca02/IMG_5535_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/40f4e43a-3aab-4067-b3e9-37ca997cfab7/IMG_0736_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/07caefb7-9714-4067-b238-3f029f72863e/CCW_9692_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/611f0a27-485f-4a05-9a43-7ac3f4d9654f/IMG_5551_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/9bbf49e0-079c-4b91-abbb-4a852cd747c2/IMG_0776_corrected_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/a19a086c-17ef-4647-94d4-bd1fb96ad247/CCW_9995_optimized.jpg Work - PwC Events https://images.squarespace-cdn.com/content/v1/6151c7162b534b697dd136d3/84700565-d4b4-412f-a032-424c7df09c02/IMG_5401_corrected_optimized.jpg Work - PwC Events