Based on an HBDI assessment, akin to the well-known Myers-Briggs, my thinking style reveals a distinctive blend of "yellow/green" (right-brain/left-brain) attributes. This unique combination has cultivated a diverse skill set across various domains, positioning me to excel in collaborations with individuals possessing diverse mindsets and ideologies.

During my tenure as a Senior Art Director in U.S. Brand at PwC and subsequently as the Head of Design at J.P. Morgan Investment Management, I have developed and refined a unique perspective. This professional journey has empowered me to establish meaningful connections with both colleagues and clients—a path less conventional than the more typical routes found within design studios or advertising agencies.

In addition to collaborating with global agencies like Interbrand, Deutsch, and Razorfish at different stages of my career, my role as a Creative Director at Prosek—a prominent marketing and communications agency with a presence in the U.S. and Europe—established me as a trusted advisor to clients across diverse industries. I assisted them in enhancing their brands and effectively connecting with target audiences.

Drawing upon the insights and expertise gained from my in-house experiences, I've employed a range of storytelling techniques, including video, advertising, branded environments, and social media. Through innovative approaches, I have successfully crafted and implemented brand experiences and strategies that consistently elevate brands, propel business growth, and accomplish clients' objectives.

Research indicates that video content is not only more engaging and memorable but also more compelling to audiences than any other form of content. According to HubSpot, “84% of consumers said watching a brand’s video convinced them to make a purchase or subscribe to a service.” (Source: The 2023 Global Social Media Trends Report.)

As a lifelong film enthusiast, I've consistently sought to integrate this powerful storytelling medium into my professional endeavors. Many of the campaigns I've crafted strategically leverage video as a primary driver for conveying messaging and shaping brand narratives. In the Work section of this website, you'll find examples of video series I've contributed to, both in-house and for clients, as well as broader branding initiatives where video played a pivotal role as a key touchpoint.