In-House Work

ADL Strategy and Design

Services: Content strategy, brand architecture and editorial design
Collaborators: Amy Golod (Content Director), Anna Valenza (Art Director), Sammi Collidge (Marketing Manager), Nanichi Betancourt (Digital Designer), Joey Schweitzer (Video Content Creator), DataFace (Agency)

ADL stands as the foremost global organization dedicated to combating hate. Established in 1913, its enduring mission is "to stop the defamation of the Jewish people and to secure justice and fair treatment to all." Today, ADL persists in its commitment to combatting antisemitism, countering extremism, confronting bigotry in all its forms, and advocating for a just and inclusive society.

As ADL's Creative Director, I serve as a brand steward, collaborating with various teams to strategize the dissemination of our extensive range of reports and thought leadership through diverse channels. The examples below offer a glimpse into the content continually developed by our apolitical and profoundly influential think tank. They also highlight the meticulous efforts my team has invested in ensuring brand consistency and cultivating an elevated, sophisticated look and feel. These goals, historically pursued by ADL, played a pivotal role in my recruitment, notwithstanding my limited experience in the nonprofit sector.