Client Work
Castlelake ESG and Videos
Services: Creative direction, design and content strategy (ESG report) and video production (AGM)
Collaborators: Sara Haney (Senior Designer), Anna Valenza (Designer), Susan Etkind (Writer), Bryan Fern (Editor), Carlos Torres (Editor), Juan Paredes (Editor)
During my tenure at Prosek, I collaborated with Castlelake, a global alternative investment firm overseeing funds and assets for institutional investors, to develop their inaugural Annual ESG Report. This comprehensive project encompassed strategy formulation, content development, and the creation of a digital publication. Significantly, this initiative served as a "proof of concept," showcasing Prosek's deep expertise in ESG for a project of this scale. The project's success was evident in feedback such as, "This is the most professional report we've ever produced," and it earned an "A+" rating from the client.
My engagement with Castlelake extended to supporting their Annual General Meeting, a pioneering virtual event at the time. With the firm operating three distinct investment strategies—Value Funds, Income Funds, and Aviation Funds—tailored to unique audiences, the event comprised three separate "meetings," each requiring 8–10 videos. Notably, we remotely produced these videos given the constraints imposed by the pandemic. A few examples are included at the bottom of this page.
Castlelake ESG Report 2020
This year, the report will be done mostly online, as an example of a new direction I have been able to take some of my clients in. The images above represent the preliminary wireframes my team and I developed
Annual General Meeting Videos
Rory O’Neill, Castlelake’s CEO and Co-founder, provides an update as part of the firm’s Aviation Meeting
Evan Carruthers, the other Co-founder, delivers his Income Meeting presentation
Joe McConnell, Partner and Portfolio Manager, talks about the aviation strategy during the firm’s Value Meeting