Client Work
Chilton Trust Web and Branding
Services: Brand strategy, creative direction, collateral design, web design and development and video production
Collaborators: Nicole Schuerman (Senior Designer), Anna Valenza (Designer), James Ramage (Writer), David Saunders (Developer), Igor Binder (DP), Alex Skop (Editor), Bryan Fern (Editor)
Chilton Trust provides a comprehensive range of services to over 100 Ultra High Net Worth (UHNW) families. Despite consistently outperforming larger competitors, the firm sought assistance in effectively communicating why it consistently delivers superior value compared to many of the more well-known brands in the space.
Guiding a multi-disciplinary team, I offered strategic advice to Chilton on restructuring its diverse offerings to articulate its value proposition more effectively. This led to the development of a unified brand narrative and messaging pillars, serving as the cornerstone for their brand strategy. Subsequently, this strategy informed the creation of a new website and various other materials. Among the solutions crafted was a video series, featured below, comprising interviews with Chilton's founder and other executives—a pivotal element in driving the Chilton brand story.
The Chilton Story Video Series
Putting the Client First – Richard Chilton, the firm’s founder, shares why he decided to create a better wealth management investment platform
Our Mission & Values – Pepper Anderson, President and CEO, and other firm executives describe the firm’s value proposition
ESG & Strategy Background – Jennifer Foster, Co-Chief Investment Officer, talks about the firm’s ESG strategy
Redesigned website supporting the brand narrative and messaging my team and I developed and featuring The Chilton Story video series
Investor pitch deck, one of the key touchpoints we leveraged to communicate the firm's reimagined service offerings we helped ideate