In-House Work

PwC Global Mobility

Services: Strategy and campaign development, creative direction, event experience design and strategy, collateral design and video production
Collaborators: Kelly Conley (Creative Director), Kim Liu (Senior Designer), Ed Trenn (Writer), Amos Klausner (Writer), Shawn Henry (Photographer), Carolyn Swartz (Writer, Director), Adolfo Doring (DP), Fred Helm (Producer, Editor)

 
 

I played a crucial role in the development of a comprehensive communications and employee engagement campaign for PwC's U.S. Global Mobility team. This initiative included a Telly award-winning video series, events held at numerous local PwC offices, and a range of printed and digital marketing collateral. The campaign's messaging focused on strategically pairing the term "mobile" with descriptors like "opportunity" and "perspective," tailored to convey relevant messages related to the supported initiatives.

An illustrative example is the video series, where we utilized the term "minutes" to captivate viewers and encourage them to watch concise and compelling stories. These narratives showcased PwC staff who had personally and professionally benefited from successful "tours of duty" in locations such as Tokyo, Dubai, and other parts of the world. The videos and additional campaign materials, featuring intriguing word pairings, are showcased below.

The image above shows a portion of the deck we used to pitch the "mobile ___"campaign. It was created before PwC's global rebrand

The image above shows a portion of the deck we used to pitch the "mobile ___"campaign. It was created before PwC's global rebrand

The image above shows how the campaign evolved after the global rebrand. It's a pitch deck related to the events we proposed to carry out in some of PwC's local offices

The image above shows how the campaign evolved after the global rebrand. It's a pitch deck related to the events we proposed to carry out in some of PwC's local offices

The above booklet is among the suite of materials we created for the events. It contains relevant information about the countries available to staff for "tours of duty"

The above booklet is among the suite of materials we created for the events. It contains relevant information about the countries available to staff for "tours of duty"

Additional collateral —40" x 60" posters— used for the local events

Additional collateral —40" x 60" posters— used for the local events

Above are various pieces of digital and print collateral used to promote the campaign

Above are various pieces of digital and print collateral used to promote the campaign

Mobile Minutes Video Series

Mobile Minutes Video Series / Program introduction by PwC’s CEO, Bob Moritz

Shane Foley’s second tour of duty in Tokyo as a prerequisite to become a partner

Amar Kinkhabwala talks about his experience in Dubai

Allison Rosario shares the highlights of her secondment in Tokyo

Tina Pantaleo, back home in Boston, recaps her secondments in Korea and Hong Kong

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