Client Work

Labcorp Videos

Services: Creative direction and video production
Collaborators: Crews Control (Production), Lemonlight (Production), Esther Badenhorst (Editor), Bryan Fern (Editor)

Over the past few years, Labcorp has undertaken a mission to position its brand as a global life sciences company, bridging the historically separate realms of diagnostic testing and drug development. Despite significant progress, some constituents, notably a considerable portion of Labcorp employees, still struggle to perceive the once distinct business units as a cohesive entity. Within this context, Labcorp's drug development unit, now rebranded as Labcorp Drug Development, is a frequently used identifier by individuals working in that sector.

Acknowledging this challenge, Labcorp enlisted the assistance of Prosek to address the issue. Our involvement included supporting the Employer Brand and People Experience group by creating a video series. This initiative aimed to effectively communicate the new Labcorp brand story to both existing employees and potential recruits.