In-House Work
PwC CR and DE&I Branding
Services: Strategy and campaign development, collateral and web design
Collaborators: Kelly Conley (Creative Director), Kim Liu (Senior Designer), Ed Trenn (Writer), Amos Klausner (Writer), Shawn Henry (Photographer), Christian Regnaudot (DP, Editor)
Renowned for its dedication to corporate responsibility and diversity, PwC has been a standout in these areas. During my role as a Senior Art Director at PwC, I cultivated pivotal strategic partnerships with various internal teams within the Corporate Responsibility and DE&I offices.
These collaborations presented an opportunity to contribute to the establishment of the Corporate Responsibility brand from its inception. Central to this brand was the "Make [it] count" campaign, wherein the fusion of the words "make" and "count"—the latter directly referencing the firm's core activity—was paired with terms like "green," "giving," and "responsibility." This deliberate pairing served to align the campaign messaging with each specific initiative.
Beyond Corporate Responsibility initiatives, my team was instrumental in creating the Latino Experiences from A–Z website, designed to celebrate the vibrant Latino community at PwC. Below, you'll find a glimpse of the website along with additional illustrative examples.
Strategic Plan Pitching the Campaign to the Firm's Corporate Responsibility Leadership Team
Concepting Deck for PwC's "Green Space" Competition during Green Week
Proposed Covers for the 2008 Community Service Annual Report
Posters to Promote PwC-United Way's Partnership and the "PwC Live United" Campaign
Corporate Responsibility Summer of Community Service Video
The Latino Experiences from A–Z Website, an Initiative Spearheaded by the Office of PwC's Chief Diversity Officer