In-House Work
PwC Recruiting
Services: Brand strategy, campaign development and activation, creative direction, advertising, editorial design, web design and video production
Collaborators: Kelly Conley (Creative Director), Deutsch (Ad Agency), Matt Wakeman (Senior Designer), Kim Liu (Senior Designer), Ben Wexlar (Senior Designer), Ed Trenn (Writer), Amos Klausner (Writer), Carolyn Swartz (Writer, Director), Adolfo Doring (DP, Photographer), Fred Helm (Producer)
As one of the most proactive college recruiters in the United States, PwC engages with students across campuses nationwide through a consistently updated brand activation strategy. Amid the global rebranding effort of the firm, I played a pivotal role in revamping the strategy and conceptualizing the "Feed Your Future" campaign. This comprehensive initiative encompassed a magazine, a revamped recruiting website, promotional items, and an award-winning video recognized with a Telly award, among other elements.
A cornerstone of the program's success was the PwC-sponsored "Career Center," developed in collaboration with LinkedIn. My team spearheaded the creation of a marketing strategy that included multifaceted media ads, resource materials, and on-campus events. Additionally, I supervised the rollout of diverse advertising campaigns, collaboratively developed with the renowned agency Deutsch, spanning across 70+ college campuses throughout the United States.
This Feed your Future magazine issue was the first published after PwC's global rebrand
The above issues are only two of many we published in partnership with PwC's recruiting team
Redesigned recruiting website featuring the Feed your Future campaign we developed
These t-shirts featured some of the same individuals who were profiled on the ad campaigns and the magazine
The two above ad campaigns, as mentioned above, featured the same staff to deliver a consistent experience
"Grow your own way" was another advertising campaign developed by Deutsch, our partner agency
Pitch deck with the LinkedIn Career Center ad campaign exploration
Two of the final executions before the global rebrand
A few explorations using the new visual identity after the global rebrand
Build your Career at PwC Video
The video profiles five diverse PwC associates who represented the future of the professional services industry giving viewers insight into their personal and professional lives as well as a good sense of the mentorship, camaraderie and community service initiatives that distinguish the PwC culture.