Client Work

Iconex Branding

Services: Brand strategy, visual identity, packaging and collateral design, web design and development
Collaborators: Dave Zamba (Executive Creative Director), Alyssa Najm (Senior Designer), Susan Etkind (Writer), Eugene Allen (Developer)

Atlas Holdings, a client of Prosek, executed the carve-out of the Integrated Printer Solutions division from NCR Corporation. During the transaction, this division held the distinction of being the largest global provider of transaction-related consumable products, encompassing receipts, tracking labels, and printer supplies.

My team played a pivotal role in this transition, developing a brand narrative and messaging strategy. This effort assisted the newly formed company, known as Iconex, in articulating its bold vision for the future while drawing on NCR's history of innovation. Additionally, we were instrumental in creating the name, visual identity, website, marketing collateral, and packaging. Our team actively participated in the launch of the new brand, facilitating its introduction to existing clients and potential new prospects.