In-House Work

Prosek Branding

Services: Brand strategy, content strategy, campaign development and activation and editorial design
Collaborators: Dave Zamba (Executive Creative Director), Aaron Steinfeld (Art Director), Alyssa Najm (Senior Designer), Nicole Schuerman (Senior Designer), Anna Valenza (Designer), Susan Etkind (Writer), Bryan Fern (Presentation Specialist)

 
 

Established in 1990, Prosek stands as a prominent integrated marketing and communications firm. Specializing in the financial and professional services, technology, and healthcare sectors, Prosek utilizes its profound industry knowledge to offer innovative, integrated communication and marketing services. The firm is dedicated to constructing, fortifying, and safeguarding the brands of some of the world's leading companies.

As the leader of the Creative Services team, I played a crucial role in delivering multichannel solutions for numerous clients spanning the targeted sectors. Additionally, I played a pivotal role in reshaping the Prosek brand by reimagining our go-to-market strategy. This involved developing a comprehensive suite of marketing materials to promote our services and building the video production offering from the ground up, among other responsibilities.

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The decks shown above helped shift the perception of Prosek as a PR agency to a full service firm while also attracting coveted clients such as Goldman Sachs, Bloomberg and Blackstone, among other major brands

The decks shown above helped shift the perception of Prosek as a PR agency to a full service firm while also attracting coveted clients such as Goldman Sachs, Bloomberg and Blackstone, among other major brands

As part of the overhaul of the Prosek brand, my team developed a suite of reimagined marketing materials to promote our different offerings

As part of the overhaul of the Prosek brand, my team developed a suite of reimagined marketing materials to promote our different offerings

In the process of building the video offering, I developed a variety of materials to aid our marketing efforts

In the process of building the video offering, I developed a variety of materials to aid our marketing efforts

Another critical task I took on as part of my effort to reshape the brand was to elevate the way we behaved, from a visual perspective, externally and also internally; the document above is just one example of the type of work I did to support intern

Another critical task I took on as part of my effort to reshape the brand was to elevate the way we behaved, from a visual perspective, externally and also internally; the document above is just one example of the type of work I did to support internal initiatives

The Prosek Purpose Indicator

The Prosek Purpose Indicator is a product Prosek developed in partnership with Signal. As part of the core team in charge of building the product, I created the design and data visualization framework shown above

The Prosek Purpose Indicator is a product Prosek developed in partnership with Signal. As part of the core team in charge of building the product, I created the design and data visualization framework shown above

After piloting the product with clients such as Goldman Sachs and Bridgewater, it was determined that the model needed some refinement including a change of the name to Prosek Reputation Indicator. The above report illustrates the direction shift and

After piloting the product with clients such as Goldman Sachs and Bridgewater, it was determined that the model needed some refinement including a change of the name to Prosek Reputation Indicator. The above report illustrates the direction shift and the new visual framework, which I also developed

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